On this day, 55 years ago, Nutella went in stores for the first time

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The first jar of Nutella made its appearance on the shelves of Italian shops on April 20th, 1964.

Fifty-five years of a successful world-wide success.

The first jar of the famous gianduia cream from Ferrero came out of the factory in Alba, almost immediately followed by the slogan of equal success: “What world would it be without Nutella?” (Che mondo sarebbe senza Nutella?)

Via Corriere della Sera

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