On this day, 55 years ago, Nutella went in stores for the first time
The first jar of Nutella made its appearance on the shelves of Italian shops on April 20th, 1964.
Fifty-five years of a successful world-wide success.
The first jar of the famous gianduia cream from Ferrero came out of the factory in Alba, almost immediately followed by the slogan of equal success: “What world would it be without Nutella?” (Che mondo sarebbe senza Nutella?)
Via Corriere della Sera