Fashion magazine Vogue hit the news-stands in Greece on Sunday after seven years of absence.
Greece’s economic recovery slowly gathers pace following the debt crisis, publishers are hoping that it will revive an appetite for glossy fashion and lifestyle prints.
Vogue Hellas originally came out in Greece in March 2000 but its publisher Lyberis went bankrupt in 2012 when advertising dried up during the economic crisis. Vogue Greece will be the luxury magazine’s 26th international edition, run by a 29-year old editor-in-chief Thaleia Karafyllidou.
Greece’s recovery is now on well on track. Last year, the economy expanded by 1.9% while unemployment has come down to 18%.