Customers “may never shop the same way again” after the coronavirus crisis, Marks and Spencer’s boss has said.
“Whilst some customer habits will return to normal, others have changed forever,” Steve Rowe said.
The pandemic has driven several changes, including a shift to online, customers cooking more from scratch and buying more casual clothing.
T-shirt bras and bathroom products online sales have risen, while it is barely selling any suits or ties.
The retailer has also found that as shoppers are visiting the shops less, they are planning what to eat further in advance, and also buying more herbs and whole vegetables.
It said that customers are buying bigger product packs, such as of strawberries or chicken. Sales of frozen items are also up by 75% on the year in the UK.
M&S added that online shoppers were now browsing earlier in the day, between 15:00 and 17:00.
As more customers work from home, desktop visits were also up 38% in comparison with the same period last year.
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