KitKat launches gold edition

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After Ruby and Green Tea Matcha, Nestlé has unveiled the latest edition of its most iconic confectionery brand: the new KitKat Gold.

KitKat Gold offers a combination of crispy wafer and smooth milk chocolate, topped with creamy white chocolate with sweet caramel notes.

The new four-finger treat will launch in major retailers across Europe and selected other countries throughout 2020. It is already available in Russia.

A version of KitKat Gold was introduced in Australia and New Zealand in 2018 as a limited edition and was so popular it was added to the permanent range.

This latest innovation follows on from the successful launch of KitKat Ruby in 2018 and the introduction of KitKat Green Tea Matcha to Europe in 2019.

KitKat Gold uses UTZ-certified cocoa beans sourced as part of the Nestlé Cocoa Plan. It has no artificial colours, flavours or preservatives.

From its origins in the United Kingdom in 1935, KitKat has grown in popularity across the globe. Today, the iconic brand is present in more than 80 countries.

Via Nestle

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