Facebook tightens rules on political ads

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Facebook has hardened its rules on political advertising in Europe as pressure from EU regulators increases to do more to guard against foreign meddling ahead of the European Parliament elections in May.

Facebook has now announced that it has ploughed resources and staff into safeguarding the ballot across 27 EU nations on May 26 after being reprimanded since Russia used the social media platform to influence polls that swept U.S. President Donald Trump to power.

Political ads will now be labelled as “paid for”, offering info on who bought it, for how much and how many people have seen it – broken down by age, location and gender.

Only advertisers located and authorised in a given country will be able to run political ads or issue ads there, mirroring policies elsewhere where the tools have been rolled out.
Ads will also be archived for seven years in a publicly searchable archive.

Facebook will block ads that fail to comply from mid-April.

Facebook also said that other efforts by the company to safeguard the vote in May include working with independent fact-checkers to combat disinformation and a cyber security team working to foil bad actors and fake accounts.

Via Euronews

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